Interfaith Outreach & Community Partners announces the launch of a new website and new brand identity for both the organization and the Resale store. Since moving into the community-centric building on the corner of County Road 101 N and Hwy 6 in Plymouth, Interfaith Outreach has experienced incredible growth. As with everything Interfaith Outreach does, volunteers guided the decisions around the new website, logos and brand identity. After many wonderful years, we wave a gentle goodbye to our old logo while ushering in a new look. The changes to the iocp.org website are more responsive to clients, donors and volunteers. Ellie Bathe, a current board member, weighs in on this historic change, “The new branding will incorporate all of our various initiatives and help clarify who we are, what we do and the impact we make. We really are about ‘igniting the power of community.’ And I am fired up about that snazzy new logo!”
During this rebranding process, ReSale 101 was renamed Resale Select – in part because of the great care donors take in selecting the merchandise they give to Interfaith Outreach and the mindful decisions volunteers make when they create a stunning sales floor experience. Additionally, Community Organizations Networking Compassionately Together (CONECT) has been renamed simply the Neighborhood Program to represent the community-building work that is done in nine affordable housing neighborhood that serve hundreds of families.